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Geopolitical Zones
Report Dates: Wednesday, January 14, 2015 - Friday, March 27, 2015
All Progressives Congress (APC)
CANDIDATE
Buhari
37
POSITIVE (+VE) RATING+
12
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.
CAMPAIGN MESSAGE:
CHANGE
16.32%
Zonal Peneration Rate*
People's Democratic Party (PDP)
CANDIDATE
Jonathan
15
POSITIVE (+VE) RATING+
38
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.
CAMPAIGN MESSAGE:
TRANSFORMATION
2.39%
Zonal Peneration Rate*
+ Rating: Percentage of people who have a positive or negative opinion of the candidate.
* Penetration Rate: Percentage of people that have used the term when communicating about the election.
Ranked
5
Region in Nigeria for Percentage of People Who Discuss Issues
Percentage of People Discusssing Issues Trend
The Major Political Issues Ranked By How Many People Discussed About It
States in the North-Central Geopolitical Zone
| State |
Percentage of People Discussing Issues |
APC's Message Peneration Rate1 |
PDP's Message Peneration Rate2 |
| Abuja FCT | 14.64% | 16.28% | 3.01% |
| Benue | 13.89% | 19.44% | - |
| Kogi | 7.14% | 14.29% | - |
| Kwara | 10.69% | 15.27% | 0.76% |
| Nasarawa | 8.05% | 13.42% | - |
| Niger | 10.26% | 12.82% | 2.56% |
| Plateau | 10% | 12.22% | 1.11% |
1. The rate at which people repeat All Progressives Congress's (APC) Presidential Campaign's main message "Change"
2. The rate at which people repeat Peoples's Democratic Party's (PDP) Presidential Campaign's main message "Transformation"
Major Cities in the North-Central Geopolitical Zone
| City |
Percentage of People Discussing Issues |
APC's Message Peneration Rate1 |
PDP's Message Peneration Rate2 |
| Abuja | 15.71% | 18.32% | 2.88% |
| Ilorin | 10.26% | 16.24% | 0.85% |
| Jos | 10.26% | 23.08% | 2.56% |
1. The rate at which people repeat All Progressives Congress's (APC) Presidential Campaign's main message "Change"
2. The rate at which people repeat Peoples's Democratic Party's (PDP) Presidential Campaign's main message "Transformation"