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Report Dates: Wednesday, January 14, 2015 - Friday, March 27, 2015



All Progressives Congress (APC)

CITY
Gombe
With Highest Message Peneration Rate (MPR)1
CITY
Katsina
With Highest +VE Rating for Buhari: 63%
CITY
Warri
With Highest -VE Rating for Buhari: 20%
People's Democratic Party (PDP)

CITY
Warri
With Highest Message Peneration Rate (MPR)1
CITY
Port Harcourt
With Highest +VE Rating for Jonathan: 23%
CITY
Aba
With Highest -VE Rating for Jonathan: 52%


Citys

Message Peneration Rates

City APC's MPR1 PDP's MPR1
Aba16%-
Abeokuta16.95%5.08%
Abuja18.32%2.88%
Bauchi18.06%1.39%
Benin City10.17%5.08%
Enugu5.41%2.7%
Gombe37.93%3.45%
Ibadan16.94%-
Ilorin16.24%0.85%
Jos23.08%2.56%
Kaduna14.96%0.85%
Kano17.5%-
Katsina16.05%-
Lagos15.43%1.69%
Maiduguri20.69%-
Onitsha20.83%-
Port Harcourt20.53%3.97%
Warri5.71%5.71%

Discussion of Major Political Issues

City Percentage of People Discussing Issues Top Political Issue Discussed
Aba20%Economy
Abeokuta15.25%Poverty
Abuja15.71%Corruption
Bauchi12.5%Security
Benin City16.95%Corruption
Enugu21.62%Corruption
Gombe10.34%Security
Ibadan9.68%Corruption
Ilorin10.26%Corruption
Jos10.26%Economy
Kaduna14.53%Corruption
Kano2.5%Jobs
Katsina18.52%Corruption
Lagos12.16%Corruption
Maiduguri15.52%Corruption
Onitsha4.17%Jobs
Port Harcourt13.91%Corruption
Warri2.86%Education
1. MPR: Message Penetration Rate - The rate at which people repeat each campaign's main message. "Transformation" for the PDP and "Change" for the APC.



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