Kingmakers - Geopolitical Zones in Nigeria

Report Dates: Wednesday, January 14, 2015 - Friday, March 27, 2015

All Progressives Congress (APC)

ZONE

North-West

With Highest Message Peneration Rate (MPR)¹

ZONE

North-West

With Highest +VE Rating for Buhari: 51%

ZONE

South-East

With Highest -VE Rating for Buhari: 13%

People's Democratic Party (PDP)

ZONE

North-Central

With Highest Message Peneration Rate (MPR)¹

ZONE

South-East

With Highest +VE Rating for Jonathan: 15%

ZONE

South-East

With Highest -VE Rating for Jonathan: 38%

Geopolitical Zones

Message Peneration Rates

Zone	APC's MPR¹	PDP's MPR¹
North-Central	16.32%	2.39%
North-East	15.71%	0.75%
North-West	16.43%	0.9%
South-East	13.01%	0.58%
South-South	11.92%	1.65%
South-West	16.37%	2.12%

Discussion of Major Political Issues

Zone	Percentage of People Discussing Issues	Top Political Issue Discussed
North-Central	13.17%	Corruption
North-East	12.72%	Corruption
North-West	13.48%	Corruption
South-East	13.29%	Corruption
South-South	17.93%	Corruption
South-West	14.21%	Corruption

1. MPR: Message Penetration Rate - The rate at which people repeat each campaign's main message. "Transformation" for the PDP and "Change" for the APC.