Report Dates: Wednesday, January 14, 2015 - Friday, March 27, 2015
All Progressives Congress (APC)
People's Democratic Party (PDP)
States
Message Peneration Rates
Discussion of Major Political Issues
1. MPR: Message Penetration Rate - The rate at which people repeat each campaign's main message. "Transformation" for the PDP and "Change" for the APC.