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Report Dates:

All Progressives Congress (APC)
CANDIDATE
Muhammadu Buhari
Buhari

POSITIVE (+VE) RATING+

NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
CHANGE

Zonal Peneration Rate*

Peneration Rate* Trend

People's Democratic Party (PDP)
CANDIDATE
Goodluck Jonathan
Jonathan

POSITIVE (+VE) RATING+

NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
TRANSFORMATION

Zonal Peneration Rate*

Peneration Rate* Trend

+ Rating: Percentage of people who have a positive or negative opinion of the candidate.
* Penetration Rate: Percentage of people that have used the term when communicating about the election.


Ranked

Region in Nigeria for Percentage of People Who Discuss Issues

Percentage of People Discusssing Issues Trend

The Major Political Issues Ranked By How Many People Discussed About It
# Issue Percentage


States in the Geopolitical Zone
State Percentage of People Discussing Issues APC's Message Peneration Rate1 PDP's Message Peneration Rate2
1. The rate at which people repeat All Progressives Congress's (APC) Presidential Campaign's main message "Change"
2. The rate at which people repeat Peoples's Democratic Party's (PDP) Presidential Campaign's main message "Transformation"



Major Cities in the Geopolitical Zone
City Percentage of People Discussing Issues APC's Message Peneration Rate1 PDP's Message Peneration Rate2
1. The rate at which people repeat All Progressives Congress's (APC) Presidential Campaign's main message "Change"
2. The rate at which people repeat Peoples's Democratic Party's (PDP) Presidential Campaign's main message "Transformation"



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