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Report Dates: Wednesday, January 14, 2015 - Friday, March 27, 2015

All Progressives Congress (APC)
CANDIDATE
Muhammadu Buhari
Buhari
23%
POSITIVE (+VE) RATING+
15%
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
CHANGE
50%
State Peneration Rate*

Peneration Rate* Trend

People's Democratic Party (PDP)
CANDIDATE
Goodluck Jonathan
Jonathan
13%
POSITIVE (+VE) RATING+
40%
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
TRANSFORMATION
10%
State Peneration Rate*

Peneration Rate* Trend

+ Rating: Percentage of people who have a positive or negative opinion of the candidate.
* Penetration Rate: Percentage of people that have used the term when communicating about the election.


Ranked
3
State in Nigeria for Percentage of People Who Discuss Issues
17.74%
19.34%
27.27%
7.14%

Percentage of People Discusssing Issues Trend

The Major Political Issues Ranked By How Many People Discussed About It
# Issue Percentage
1Corruption6.45%
2Agriculture3.23%
3Education3.23%
4Security3.23%
5Health1.61%
6Economy1.61%
7Jobs1.61%




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